Simply, the great copy you need to engage, inform and persuade.
Catherine Russell, Copywriter
I’m a freelance senior copywriter with a passion for long copy. A tone of voice specialist, I’m particularly known for turning complex or sensitive topics into friendly, readable and memorable words.
After many years honing my skills in the London ad industry, I’m now enjoying the headspace of working remotely, surrounded by beautiful Scottish landscapes. With a proven track record of working brilliantly with agency teams and their clients, I’ll bring insight, creativity and common sense to your copy briefs.
Brands & sectors I’ve worked in
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NHS
Food Standards Agency
DEFRA
Network Rail
Sport England -
Drinkaware
GambleAware
Whizz Kidz
St Mungo’s
National Museums Scotland -
HSBC
Scottish Building Society -
Health Sciences University
Cambridge University Press
Scotland’s Rural College -
Vodafone
Sage
The Design Trust
What people are saying
“Thank god, the cavalry’s here” is how I feel every time I work with Catherine. Her ability to take a tricky brief and turn it into concise, compelling copy first time, every time is second-to-none.
— Emma Leaney, Creative Director, VCCP
I've had the great privilege of working with Catherine for over 15 years, and she remains one of the most reliable, talented, and creative Senior Copywriters I've ever worked alongside.
Catherine is particularly skilled with long-form copy and conceptual ideas – she has an incredible ability to turn a brief into a polished, engaging piece of content. No matter how little direction she’s given, she takes ownership of the project, filling in any gaps with her own insight to deliver results that always exceed expectations. Her versatility, combined with her deep understanding of brand voice and audience, makes her a true asset to any team.
Catherine works seamlessly with others, offering her expertise while also valuing collaboration and team input. She’s that talented creative you can always trust to deliver, no matter the challenge. I've loved working with her and couldn't recommend her highly enough!
— Philippa Dunning, Founding Partner and Creative Services Director, 23red
Catherine is my ‘go to’ when I need to make the complex simple. She is adept at wading through the detail, unpicking the knotty bits and turning it into easy-to-digest copy. I also value how organised Catherine is – always clear on where she’s at, and when she will deliver. I wholeheartedly recommend her.
— Natalie Richards, Senior Brand Strategist, Blue Feathers
Catherine is an excellent creative collaborator with an eye for detail. Her writing is always engaging, persuasive and aligned with the target audience. We've worked together on a number of different briefs and her thorough approach is always appreciated. I look forward to working together again soon.